Client Impact

Value is created when need meets solution. Our experience developing growth solutions to companies in the information, marketing, media, and risk service sectors is matched by our vertical company experience. We have developed many solutions to serve companies in verticals such as consumer goods, retail, financial services, media, telecommunications, travel, and high-tech. 

Using our IgnitionKey System, we  able to help you think through how to structure your focus against the market need and build your solutions and value proposition to compel companies to buy. Some key projects include:

Go-to Market

• Built new go-to market for large B-to-B data services company, trained 300 salespeople, and achieved 10% growth over target. 
• Developed new product names and messaging platform for new managed-media service for a large information provider, grew sales from $0 to $20M in three years. 
• Revamped the go-to market value proposition for a marketing services company that helped drive double-digit growth in their top accounts.

Data Monetization

• Built third-party data marketplace for client and generated $10M in gross revenue in 24 months of service.
• Developed new distribution channels to sell existing data assets and grew revenue by 30% YOY while lowering data acquisition costs. 

Product Innovation

• Innovated a new digital media business for a large data company aimed  at $4.3bn market opportunity, which now generates > $200M. 
• Launched new consumer-tracking solution that cut operational costs by 30% and drove YOY increase in sales of 10%.  
• Created a new identity resolution service for a major B-to-B company that generates $300M annually. 
• Developed a new data offering that predicted consumer purchase over 10,000 distinct categories, drove $100M in gross revenue.

Inorganic Opportunities

• Conducted due diligence on  identity resolution player, discovered major product issues, recommended against $2.6bn acquisition.
• Identified high-impact acquisition in the threat identity market, conducted due diligence, recommended buy, and offer was made.

Concept Testing

• Assessed demand for client’s new data subscription service, determined “top-two box” was below hurdle rate to succeed, halted development, saved millions of dollars. 
• Identified a method for delivering delivery improvements for fledgling identity service, reduced customer attrition by 20%. 

Identify New Markets

• Built and re-purposed location intelligence platform to serve new markets interested in identifying attribution and impact of their marketing programs, drove $10M in pipeline.
• Analyzed sales teams account alignment and created vertical segment opportunities and mid-market potential representing billions of dollars of new revenue.